What a partnership between Belong: Know Where You Stand and The Local could look like

Belong app icon

Belong: Know Where You Stand is a real iOS app, shipped last week and already adding dozens of subscribers daily.
Belong: Know Where You Stand will be available soon for Android.

Belong x The Local

One audience. Two products. A clean trade.

Belong: Know Where You Stand is the citizenship app for internationals in Denmark and Sweden. The Local is the newsroom they already read.

Put them together and the same reader wins twice.

What each side gets

A News tab inside Belong: Know Where You Stand, with The Local as the only news voice, filtered to each reader's country.

The Local's readers, at peak intent

Users of Belong: Know Where You Stand are immigrants actively tracking their citizenship. The most motivated readers The Local can reach, already inside the app.

Memberships at the right moment

Locked stories open a membership to The Local.

The only news voice in the app

Exclusive placement in The Local's two strongest markets, with its masthead on every card and its distinctive colours kept across the tab.

The Local writes nothing new

Belong: Know Where You Stand shows the citizenship stories The Local already publishes, filtered to each reader's country. There is nothing extra for its team to produce.

The journalism Belong: Know Where You Stand should not write

Belong: Know Where You Stand is an honest instrument, not a newsroom. The Local keeps the app current as the law moves.

The reader wins, so it lasts

Readers get news they trust about how close they are to citizenship. The ones it helps become members and stay subscribed.


Featured under Immigration on The Local

thelocal.se/tag/immigration
THE LOCALse
IMMIGRATION
Latest news from Sweden on immigration, migration, immigrants, asylum seekers and refugees.
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Belong: Know Where You Stand
Your path to Swedish citizenship. Track your progress.
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Immigration

Migration Agency chief defends Sweden's record through its busiest years

The agency's director general says her team rose to the challenge during one of the busiest periods for migration in Swedish history.


Redesigned Path tab, now including the Practice.

Practice folds into Path, so the test and its study material live with the requirement they belong to. That frees the slot News takes, with no sixth tab.

Belong: Know Where You Stand always points readers to verify with SIRI at nyidanmark.dk and Migrationsverket at migrationsverket.se.