Belong: Know Where You Stand is a real iOS app, shipped last week and already adding dozens of subscribers daily.
Belong: Know Where You Stand will be available soon for Android.
Belong: Know Where You Stand is the citizenship app for internationals in Denmark and Sweden. The Local is the newsroom they already read.
Put them together and the same reader wins twice.
A News tab inside Belong: Know Where You Stand, with The Local as the only news voice, filtered to each reader's country.
Users of Belong: Know Where You Stand are immigrants actively tracking their citizenship. The most motivated readers The Local can reach, already inside the app.
Locked stories open a membership to The Local.
Exclusive placement in The Local's two strongest markets, with its masthead on every card and its distinctive colours kept across the tab.
Belong: Know Where You Stand shows the citizenship stories The Local already publishes, filtered to each reader's country. There is nothing extra for its team to produce.
Belong: Know Where You Stand is an honest instrument, not a newsroom. The Local keeps the app current as the law moves.
Readers get news they trust about how close they are to citizenship. The ones it helps become members and stay subscribed.
The agency's director general says her team rose to the challenge during one of the busiest periods for migration in Swedish history.
Practice folds into Path, so the test and its study material live with the requirement they belong to. That frees the slot News takes, with no sixth tab.